Soccer For All is an expression of the league’s commitment to inclusion and respect across all levels of the game - from players to clubs to fans.
The campaign uses the voices and faces of players from all 24 clubs in the league in a warm and open invitation to the viewer to be a part of this movement. Additionally, fans of the game are integrated into the PSA as co-ambassadors of the campaign - contributing to the strong visual message that everyone, regardless of race, ability, sexual orientation or country of origin - is welcome.
EVO delivered the campaign from start-to-end, working closely with the MLS WORKS team to craft an energetic and memorable short film. Principal photography took place at Universal Studios and all post-production was completed at EVO Studios.